Legend has it that in 1971, a group of high school students in San Rafael, California, known as the "Waldos," would meet at 4:20 pm every day to smoke weed. They used "420" as a code to refer to their smoking sessions. As a result, the term "4/20" spread throughout California and eventually across the country.
As SXSW 2023 approaches, it's clear that cannabis-related events are becoming an increasingly important part of the festival. With decriminalization in Austin and a growing acceptance of cannabis in mainstream culture, attendees have more opportunities than ever to explore the world of cannabis at SXSW.
Sometimes we commission art at GRAV® because we like to work with artists who make dope shit. And other times, we commission art because we like to work with artists who make dope shit and because we want to make a statement. The newest release in our Artist Series is definitely the latter.