
The History and Legacy of 4/20
Legend has it that in 1971, a group of high school students in San Rafael, California, known as the "Waldos," would meet at 4:20 pm every day to smoke weed. They used "420" as a code to refer to their smoking sessions. As a result, the term "4/20" spread throughout California and eventually across the country.

An Old School Renegade With GRAV & Club E
It celebrated everything that makes Austin excellent, from the music to the people to the rebellious spirit that's always been a part of the city's DNA.

Cannabis and SXSW 2023
As SXSW 2023 approaches, it's clear that cannabis-related events are becoming an increasingly important part of the festival. With decriminalization in Austin and a growing acceptance of cannabis in mainstream culture, attendees have more opportunities than ever to explore the world of cannabis at SXSW.

The Flower is Female: Art by Savina Monet Pushes Back on Censorship
Sometimes we commission art at GRAV® because we like to work with artists who make dope shit. And other times, we commission art because we like to work with artists who make dope shit and because we want to make a statement. The newest release in our Artist Series is definitely the latter.

Who's Pro Cannabis in the Texas 2022 Election?
Who's Pro Cannabis on the Texas Ballot? This year Texans are casting their ballots for...

SXSW Hidden Gems 2022
written by Kate McDermott There’s the “official” SXSW festival, with huge corporate activations and arena-sized...

Tales of High Moms
Tales of High Moms Because moms get faded too - and it’s usually really funny....

Our Favorite Fests for a Fire 4/20
Our Favorite Fests for a Fire 4/20 Check out everything GRAV's doing for 4/20 as...

Reefer Sadness: How Centuries of Scare Tactics are Still Causing Pain
Reefer Sadness: How Centuries of Scare Tactics are Still Causing Pain So much grief over...

15 Years of GRAV
15 Years of GRAV Appreciating the people and pieces that got us here A look...

ATX CBD Dinner Series
ATX CBD Dinner Series Partnerships, Products, & Policies 6th Street in downtown Austin, TX...

A Tale of Two Cannabusinesses: Our Dank Day at 420 Science
A Tale of Two Cannabusinesses: Our Dank Day at 420 Science “Not that there’s anything...