One of the core values we celebrate at GRAV is a virtue of our own construction: Gravitude. It means different things to different teammates, but we define it broadly as a spirit of gratitude and optimism. Inwardly, it manifests as thankfulness and positivity. Outwardly, you can tell someone has Gravitude when they take joy in their work.

Of course, it’s difficult to find meaning and joy in every moment of every day. Some days can leave you feeling disoriented and world weary. The essence of Gravitude is being willing to take every day anew and seize opportunities to shift emphasis from what’s wrong to what’s working. At GRAV, we hold that sort of “eyes turned skyward” attitude dear. We hire based on Gravitude. We evaluate based on Gravitude. We call out our peers for praise based on conspicuous displays of Gravitude.

As we enter the holiday season and prepare for the biggest sale of the year, there’s plenty to be grateful for. Leave us a Gravitude acrostic in the comments below, and you’ll get a chance to win a piece from the new Ultimate Hand Pipe Family, launching later this week. Here’s an example!

Gracious in difficulty
Revolutionary in success
Adaptive in a changing market
Vocal about our values
Indomitable spirit
Transformative design
Unwavering optimism
Destigmatizing the lifestyle
Exemplifying teamwork in all we do